Sharks Unveil New Logo

25 07 2007

I don’t think this new logo will make them any better of a team.

SAN JOSE, Calif. — The new look of the San Jose Sharks was unveiled at a 10 a.m. news conference Tuesday.

The new San Jose Sharks Primary Crest, joined by eight supporting marks, is both a re-imagination and a tribute to the original triangle logo used since the team’s inception in 1991, according to the team’s Web site.

The updated crest incorporates more Pacific Teal, the primary color of the Sharks, and emphasizes speed, strength and determination, said logo designer Terry Smith